Founded in 1986 by Jacques Laroche, the company's first market was the banking sector.
Since then, JLR has expanded its range of services to offer customized solutions
adapted to new market segments such as the real estate brokerage industry, real
estate appraisal and government services.
In the late 1990s, JLR undertook a large-scale project of photographing more than
1.2 million house facades in Quebec. In the early 2000s, JLR launched its transactional
website www.jlr.ca, surpassing its competitors to become the first company in Quebec
to offer the following online services: a registry of real estate transactions,
property listings with photos and geographical maps, maps of real estate market
effervescence, comparison tools and appraisal services.
In 2005, JLR acquired its main competitor, the Quebec-based subsidiary of the American
company Teela, allowing JLR to secure a key position in the industry. In 2009, thanks
to the creation of a major partnership with an American company, JLR integrated
more than 90% of American property information, making it one of Canada's biggest
distributors of property data.
A Family-Run Company
In 2011, the founder's son Félix Laroche and his business partner Christian Boivin
took over the leading role of a rapidly growing company. These young entrepreneurs
quickly implemented several new services, such as a mobile application complete
with GPS search capabilities and Evalweb,
a real estate appraisal subsidiary.
Félix and Christian were recognized with prestigious Quebec business awards Les médaillés de la relève (2013) and the Mercuriades (2014) for the successful transfer of the
business. Today, JLR continues to create new partnerships with the goal of collecting
and distributing the most thorough information on the market. With its technological
expertise, innovative services and new administration, JLR has a promising future.
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